Big electric SUVs are the next big thing for automakers for two reasons: customers want them and car companies make boat loads of money with them. Forget all the nonsense you hear in press releases and commercials about dynamism and all that. It’s all about the Benjamins. Tesla, BMW, Mercedes-Benz, and even Cadillac are all doing it. Now, even Polestar is in the mix, with its latest iX-rivaling SUV. So can the new Polestar 3 really take on the more established brands in the segment?
This new Polestar 3 is the latest premium electric SUV to hit the segment and it packs sharp looks, big power, and an even bigger price tag. But is that enough to tackle cars like the BMW iX xDrive50? In some ways, it seems like it might be able to and it some ways it doesn’t. So let’s check it out.
At first glance, the new Polestar 3 looks really promising. It’s a great looking car that adapts Polestar’s already good looking design language to an SUV shape quite well. Its front end is sleek, features the brand’s signature “Thor’s Hammer” headlight design, and lacks any obnoxious design elements. No giant fake grilles here. Out back, a simple but slick looking taillight bar makes it look high-tech without being overly flashy. Polestar seems to know how to balance futuristic design with subtle simplicity better than anyone.
In profile, the Polestar 3 is a simple but sharp looking SUV. It features short overhangs, a really cool window line, smooth body lines, and even a cool roof spoiler. The only visual criticism I have is that it seems to be sitting on its wheels a bit. I feel like it needs to sit a bit lower. But that’s it. Otherwise, it’s great looking.
Inside, it’s a bit too simple, and a bit too Tesla-like, but in this current era of over-styled everything, I could use a bit of boring. Hopefully, the quality matches other Polestar cabins. While it won’t beat out the BMW iX in terms of design, all Polestars are nice places to be and shouldn’t draw too many complaints from customers.
So in terms of design, the Polestar 3 looks like it’s…
