When BMW first started teasing “Dee,” fans were curious as to whether it was a car or some sort of artificial intelligence system, like Siri or Alexa. As it turns out, it’s both. Dee stands for Digital Emotional Experience and it’s BMW’s way of combining the physical and digital worlds inside of a car’s cabin. To do so, it does use an advanced AI assistant, along with boatloads of additional software, but it also combines that software with physical ways for the car to communicate.
As car people, lets’ talk about the hardware first. With the BMW i Vision DEE, the concept car with which BMW is launching these new ideas, there’s a massive head-up display that spans the entire windshield. Along with that is a slider, that adjusts the levels of information displayed on the head-up display. There are five different levels of info, with the most basic being analog, which only displays typical gauges.
From there, there are four more steps of information: driving related info, communications and media contents, augmented reality projection, and even entirely virtual worlds. That last one definitely can’t be used while driving. To control the levels of into, there’s going to be what’s called a “Mixed Reality Slider,” with which drivers can control and adjust the level of content see in the head-up display.
BMW wants to eventually take it a step further and add darkened windows to the mix, which would allow the virtual worlds to be even more immersive. However, that sounds like something that would require the car to be stopped.
Of course, Dee follows the classic three-box design which sits at the core of the BMW brand. But traditional design cues have been reimagined. The BMW kidney grille, twin round headlamps and the Hofmeister Kink are digitally redesigned.
To customize BMW Dee a bit more, it will have personalized welcome photos and sounds for when you get into the car. Taking that a step further, BMW will add an advanced version of its E Ink technology, the color changing exterior that was seen at last year’s CES. Now, E Ink is so advanced, it can…
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