[]The KITH lifestyle brand continues to tease its upcoming collaboration with BMW. After a successful roll-out in 2020 with the KITH x BMW M4 Competition, the NYC-based brand is now preparing for a new car and apparel partnership with BMW. In a recent blog post, KITH founder Ronnie Fieg talks about BMW’s history and its beginnings. And of course, he drops an Easter egg.
[]Fieg references the 1970s when BMW developed its first electric car. The BMW 1602 was the brands first foray into the world of electrification with a range of 60 kilometers and a top speed of 100 km/h. The BMW 1602 was painted orange to match the colors and typographic of the Olympic Games. It also featured Olympics Games insignia on the side, along with the “Elektro-Antrieb” name of the side.
[]So there is very little doubt that this second KITH x BMW collaboration will not have an electric car component. As we mentioned yesterday, the obvious candidates are the BMW i4 M50, iX M60 and the XM Plug-in Hybrid. We expect to hear an official announcement by the end of this month.
[]We’ve known Ronnie Fieg for a few years now and over time we’ve learned about his passion for the BMW brand, and especially for classic cars. Among many BMWs – allegedly he has at least ten of them – Fieg also owns iconic-ones like the E30 M3. “I currently own two E24 M6’s, an E30 M3, an E30 M3 Evo, an E30 M3 Convertible, an 850 CSi, a M760Li, and three versions of the BMW M4 Competition x Kith,” Fieg told BMW M. “So I really own five models, but have collected multiples [],” Fieg told BMW-M Magazine. Fieg’s E30 M3 received a full restoration from BMW Classic and been given a bit of a Kith treatment.
[]The previous KITH x BMW partnership gave life to 150 BMW M4 Competition x KITH cars which were sold out in a record 11 minutes. The asking price was $109,250.
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