After its web debut on the evening of October 11th, the new BMW M2 will make its world debut in South Africa at the M Festival. Concurrently, the new BMW M2 and XM will make their U.S. public debut in South Carolina. From October 14 through 16, BMW of North America will host a series of events as part of the M Anniversary Celebrations. There will be M track driving experiences with professional instruction, charity rides in historic BMW M race cars, and BMW celebrity guests and speakers.
The weekend kicks off Friday, October 14, at the BMW CCA Foundation – home of The Ultimate Driving Museum. From 9:00 AM to 3:00 PM ticket holders receive admission to the museum’s “The Power of M: Celebrating 50 Years” exhibit featuring over 25 vehicles spanning the history of BMW M including the 1972 3.0 CSL Batmobile, the mythical 2012 M3 CRT, and the 2018 M8 GTE race car. While there, visitors can pre-purchase Jackie Jouret’s soft-cover exhibit book and have it signed by the author from 11:00-11:30 AM and 1:00-1:30 PM.
Guests will check-in at the museum and collect a registration badge that will gain them access to an evening event featuring cocktails and appetizers at the BMW Zentrum from 6:00-9:00 PM. The event will honor Jochen Neerpasch, BMW’s first Director of Motorsport and the creator of BMW M who, sadly, is unable to attend. Head of BMW Product Communications Tom Plucinsky will moderate a discussion with Eddie Cheever, star of Neerpasch’s first BMW Junior Team driver development program, and IMSA legend Bill Auberlen. Door prizes include a set of tires from Continental, driving experiences at the BMW Performance Center, and memorabilia signed by Eddie Cheever and Bill Auberlen.
Tickets for the VIP Reception cost $195 per person. Information and registration available here.
The day will kick off at the BMW Performance Center with guests getting behind the wheel of high-performance M cars. Two 2-hour sessions will be offered from 8:00 AM – 12:00 PM. Visitors can also purchase a spot in the passenger’s seat of…
