RAV4 Plug-in adventurer: Ben Hughes
RAV4 Plug-in adventurer: Ben Hughes

RAV4 Plug-in adventurer: Ben Hughes

November 8, 2022
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Where is Benjamin? Or for that matter, where is his RAV4 Plug-in? These are questions that Instagram users can find the answer to through the lens of photographer Ben’s social media feed – @whereisbenjamin. His adventuring lifestyle is set against the ruggedly majestic landscapes of North Wales, with subject matter that often juxtaposes lone, vibrantly coloured explorers against dramatic yet tonally muted backdrops.

Since May this year, that Instagram account has been joined by Ben’s new RAV4 Plug-in – the SUV that has become the facilitator of his countrywide travels and doubles as occasional subject matter, too. Intrigued to discover how our flagship hybrid model has integrated into his own social landscape, we got in contact with Ben to ask him about his life and loves.

What attracted you into photography as a hobby?

Ben: “It started back in 2017, a couple of weeks before a holiday to Venice. I’d purchased a camera in order to document the trip and decided to visit a local castle to practice my photography beforehand. And it was at that point I discovered that photography was my passion; I’ve never looked back since.”

What is it about the countryside of North Wales that inspires you?

Ben: “I think its visuals are unrivalled. For example, within an hour from my home I can be at some of the most beautiful castles, lakes, beaches and mountains in the country. I love how the seasons and weather conditions can change the atmosphere of a location, which is why I never tire of visiting the same places over and over again.”

Cars have never been a feature of your Instagram account until recently. What’s changed?

Ben: “You’re right. I have photographed a few cars for friends over the past few years but never felt the urge to post them on social media. But since owning the RAV4 Plug-in I’ve really enjoyed adding it into my Instagram feed. I feel it really fits into my adventure-style shoots.”

Why did you choose the new RAV4 Plug-in: Was it a lifestyle, environmental or pragmatic choice?

Ben: “To be honest, I was initially attracted by the sharp looks of the latest…

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