Before you get out your pitchforks and torches, hear me out: I think BMW should get into the electric van business. I know, I know, electric vans aren’t exactly in BMW’s wheelhouse. However, there are a couple of reasons why I think BMW should make an electric family van (not a work van) and why it would be cool.
Let me preface this by saying BMW has no official plans to make a van and we’ve heard no whispers of such an idea. I don’t even think BMW will ever do such a thing. However, I do think BMW should do such a thing and that it would be pretty cool. Hear me out.
The first reason I think BMW should get into the van market is because it’s going to be a big one. Premium brands are already starting to work on electric vans and they’re becoming more stylish and more interesting. The Volkswagen ID Buzz is already generating a ton of… well, buzz. Not only does it look awesome, and features a funky-cool interior, it’s super practical and will make an excellent family car. It’s also looks better than any SUV that BMW makes, so I won’t hear any “vans don’t look cool” nonsense.
But Volkswagen isn’t the only one. Mercedes is also jumping into bed with Rivian, the EV truck maker, to develop new Sprinter vans. Admittedly, Sprinter vans are more work vans than they are family vans but using a great EV platform from Rivian will give Mercedes the flexibility to make both. Mercedes isn’t opposed to making a premium minivan. Remember the R-Class? It wasn’t successful but only because it wasn’t very good, not because it was a van.
There will clearly be premium competition in a new segment that should get BMW’s money-hungry suits licking their chops. Since BMW is already going to have a flexible EV architecture, with the Neue Klasse, it could easily develop a cool electric van, without a ton of investment, and make bags of money with it.
Another reason why BMW should make a cool van is because it would be a cooler version of the yawn-inducing SUVs it currently makes. Sure, the X3 is fine but it competes in a sea of other premium SUVs, so it’s…
